Bitcoin payments processor BitPay has announced a new partnership with Demandware, Inc, an enterprise cloud e-commerce solutions provider.

The deal means BitPay will provide the company with bitcoin integration for its e-commerce platform, giving merchants that use Demandware’s Link Technology system the capability to accept the digital currency.

Demandware senior vice president of corporate development Tom Griffin said that the move offers its customers the chance to tap into a youthful but growing payment method, adding:

“The BitPay integration gives Demandware customers access to another innovative solution to effectively meet evolving consumer demands. With BitPay, our joint customers can offer another payment option to their customers, further enhancing the consumer shopping experience.”

‘Simple’ bitcoin integration

Demandware’s service is built on the provision of pre-built integrated e-commerce systems, an arrangement that would allow participating merchants the ability to quickly onboard bitcoin payments.

BitPay co-founder and executive chairman Tony Gallippi said the company’s partnership with Demandware puts simple bitcoin integration into the hands of more merchants.

He explained:

“Our goal is to make it as easy as possible for merchants around the world to add bitcoin into their payment systems. Our Link cartridge offers retailers a quick and easy way to accept bitcoin as part of their payment options.”

The move suggests a trend among merchant-facing services providers that have integrated bitcoin. In recent months, companies like Square and Digital River have added support for the digital currency.

About Demandware

Demandware, founded in 2004, focuses on the public enterprise cloud market. The Burlington, Massachusetts-based company posted $36.1m in revenue for the second quarter of 2014, according to recent data published by the company.

The past year has been a period of significant growth for the company. The data shows that as of the end of June, the company increased the number of its merchant clients by 40%. Additionally, the number of websites utilizing Demandware’s service rose 39%, increasing from 667 to 924 sites.

The company has more than 200 enterprise-level customers in its network and derives much of its income from platform subscriptions. Customers include German toy brand Playmobil and famed New York-based food store Zabar’s.